Tóm tắt nội dung: his e-book is provided to help you understand what goodwill is, why it is such a valuable asset to you and the two most essential elements of your business that contribute to the value of its goodwill. We’ll then go on to discuss where marketing, and particularly online marketing, fits into the picture. The e-book is structured as follows: Part 1 Part 2 Part 3 Part 4 Part 5 What is goodwill? Why is goodwill a valuable asset? How is it measured? How can you create goodwill? How does the Internet...