Tóm tắt nội dung: This chapter presents globalization aspects of electronic commerce, describes the key issues in each area, and then analyzes approaches that could be Used to address these issues. Globalization is the marketing and selling of a product outside a companys home country, and the most effective way to do that on the Internet is via localization of Web content. Localization is the process and product of customizing Web content so that it is most understandable and usable to a person residing in a particular...