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Tóm tắt nội dung: Personal Selling Defined: A form of person to person communication in which a salesperson works with prospective buyer and attempts to influence purchase in the direction of his or her company’s products or services. Importance of Personal Selling: Allows the firm to immediately respond to the needs of the prospect. Allows for immediate customer feedback

Selling and Sales Management (Chapter 13).pdf

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Selling and Sales Management (Chapter 13) pdf


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