Tóm tắt nội dung: 5 `DATA! DATA! DATA!' Analysing data from the inquiry 'Data! data! data!' he cried impatiently. 'I can't make bricks out of clay' Sherlock Holmes, The Adventure of the Copper Beeches `Data' never comes to the social scientist clean, like cement for bricks. As we found in Chapters 3 and 4, the society a person lives in ± and a person's beliefs ± can directly affect what counts as a `clue' and what counts as `evidence'.