Tóm tắt nội dung: To reinforce customer orientation on a day-to-day basis, a growing number of companies choose customer satisfaction as their main performance indicator. However, customer satisfaction must be translated into a number of measurable parameters directly linked to several aspects of a company’s products/services or else it will remain an abstract and intangible notion. Measurement will provide the analysts with the highest and lowest performance indicators, pointing out the leverage opportunities...