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Tóm tắt nội dung: This paper seeks to explore the rationale for, and difficulties of operationalising, the measurement of tourists’ satisfaction with their experiences in particular destinations. It suggests that the on-going systematic measurement of satisfaction with destinations is a valuable exercise that will have tangible benefits, but acknowledges the difficulties of doing this in a meaningful manner. The principal argument presented is that the measurement of tourists’ satisfaction with a particular...

Measuring Customer Satisfaction In The Tourism Industry.pdf

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