Tóm tắt nội dung: In November of 2000, The Wall Street Journal asked me to write an opinion piece on Jack Welch’s choice of a successor. The essay, entitled Welch’s Successor is likely to Succeed, included the following proclamation: “Welch has done more to advance the body of knowledge than any of his contemporaries. He created a new business lexicon.” This statement planted the seed for this book...that the very words, terms, and phrases used most often by Jack Welch, 250 in all, could become...