Tóm tắt nội dung: Griffiths (101 Ways to Market Your Business) offers 40 simple tips for small business owners looking to protect themselves during typical business crises. While the advice is well-intentioned and sound if somewhat facile, business owners will find it difficult to shore up faltering organizations by "getting a life" and "thinking outside the box." Those looking for guidelines to inoculate--or, as the title suggests, "bulletproof"--their business might be disappointed; Griffiths is preoccupied with...