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Tóm tắt nội dung: This study investigated young female consumers' beauty product shopping behavioural patterns, their perceived importance of product attributes, and their attitude towards and purchase of natural beauty products. This study also examines whether consumers' product attitudes and shopping behaviours are influenced by their health and environmental consciousness. Data were collected from a convenience sample of 210 female college students enrolled at a south-eastern university in the US.

Impacts of health and environmental consciousness on young female consumers’ attitude towards.pdf

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