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Tổng số tìm thấy chuỗi 'brands': 6 (6) , thời gian tìm:

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1 2019-03-26 11.74 MB The Fundamentals of Branding.pdf
The Fundamentals of Branding introduces readers to the basic principles behind the creation and development of successful brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book offers
2 2019-03-26 68.00 KB 22 qui luật vàng xây dựng thương hiệu qui luật nhãn hiệu khái quát.doc
Lịch sử dụng thường dẫn chúng ta đi lầm đường. Trong quá khứ, một số công ty (và nhãn hiệu) thành công nhất đã có những cái tên khái quát chung chung. - General Motors,
3 2019-03-26 240.27 KB The Effect of Terminologies on Attitudes Toward Advertisements and Brands.pdf
Abstract Purpose The purpose of this study is to investigate the relationship between advertisement terminology and consumer product knowledge in the attitudes toward advertisements and brands. Design/Methodology/Approach One hundred and twenty undergraduates
4 2019-03-26 1.08 MB The Moderating Effect of Product Knowledge on the Learning and...
This research examines how differences in the organization of brand information in memory between higher and lower knowledge consumers affects which brands are retrieved when consumers are provided with a usage situation. A spreading activation network
5 2019-03-26 964.87 KB Brand Failures.pdf
The purpose of this book is to look at a wide variety of these brand failures, and brands which have so far managed to narrowly escape death, in order to explore the various ways in which companies can get it wrong. The process of branding was developed
6 2019-03-26 964.87 KB Brand Failures.pdf
The purpose of this book is to look at a wide variety of these brand failures, and brands which have so far managed to narrowly escape death, in order to explore the various ways in which companies can get it wrong. The process of branding was. The process

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