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21 2019-03-26 395.29 KB CRM Unplugged Chapter 2.pdf
CHAPTER 2 A Review of CRM Failures What Went Wrong with CRM CRM Contributes to a Scary Halloween for Hershey Why CRM Projects Fail. RM is expected to remain an important part of the commercial and government landscape, with projections of 9 percent
22 2019-03-26 225.28 KB CRM Unplugged Chapter 3.pdf
CHAPTER 3 Strategy First: Aligning CRM with Company Strategy. Using an Analytical Framework for Defining Strategy Distinguishing Competitive Advantage from Other Types of Benefits How Competitive Advantage Manifests Itself in Operations Identify CRM Initiatives
23 2019-03-26 719.78 KB CRM Unplugged Chapter 4.pdf
CHAPTER 4 Customer Intelligence: The Science of Customer Insight. How Harrah’s Used Customer Insight to Turn the Tables on the Gaming Industry Seven Dimensions of Customer Insight Define a Scientific Process for Leveraging Customer Insight Building Blocks
24 2019-03-26 209.72 KB CRM Unplugged Chapter 5.pdf
CHAPTER 5 Demand Visibility and Response Demand Visibility Best Practices for Increased Visibility Responding to Market Demand Best Practices for Demand Responsiveness Science of Revenue Management Power of Pricing
25 2019-03-26 230.12 KB CRM Unplugged Chapter 6.pdf
CHAPTER 6 An Enterprise-Wide Approach to CRM. What Is Customer Strategy and How Does It Help? How Customer Strategy Relates to Corporate and Functional Strategy Key Components of an Effective Customer Strategy Enterprise Marketing Management
26 2019-03-26 417.04 KB CRM Unplugged Chapter 1.pdf
CHAPTER 1 A New, More Strategic Approach to CRM. Industry Leaders Show the Way.A Clearer Definition of CRM Is Required. Three Lessons from Leaders. The 1990s saw widespread investment by companies in software applications that automated their sales, service,
27 2019-03-26 17.81 KB Tổng quan về tình hình sử dụng CRM của các doanh nghiệp Việt Nam.docx
28 2020-07-08 471.49 KB [CRM] HD thao thac tren CRM.pptx
29 2023-05-07 496.77 MB db crm v2.sql

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